Case Studies

Overview At Fresho, performance management was creating inconsistency and defensiveness because expectations and growth pathways were unclear. We shifted to a capability-led system, defining core and specialty capabilities across levels, embedding structured feedback, and aligning titles to growth expectations. Adoption was co-created with the organisation, with iterative rollout and training to reinforce behaviours. The result was clearer career paths, stronger feedback culture, and measurable improvements in engagement, learning, and recognition, moving from performance as a process to capability as a system. ...

Overview How I introduced structured flexibility to improve alignment, flow, and predictability while maintaining autonomy and clinical compliance. This case study is anonymised and representative. It is based on real delivery challenges and reflects how I approach executive decision-making in complex, regulated product environments. Executive Problem A healthcare SaaS platform serving both enterprise hospital systems and SMB clinics faced competing delivery demands: A six-month enterprise integration initiative A two-month SMB onboarding conversion improvement Ongoing regulatory compliance and clinical safety reviews Engineering teams were context-switching across priorities. Delivery dates were slipping, and confidence in forecasts was eroding across Product and Executive stakeholders. ...